Room shoes are an integral part of daily life in Japan, and since the company's founding in 1919, ABE Sangyo has been dedicated to crafting the most comfortable examples in the land.

In a small workshop in Kahoku, a rural town that produces more than 40% of Japan’s room shoes, ABE Sangyo's experienced craftspeople cut and sew domestic materials to create room shoes that fit their philosophy of “quality first without compromising."

Learn more about the ABE Sangyo collection in this video introduction.

The Fermenstation brand was born from a decidedly forward-thinking no-waste mentality.

Organic brown rice is cultivated in formerly abandoned paddies and fermented through natural processes to produce ethanol and lees; any byproducts not used to create their natural skincare line are used as livestock feed or fertilizer instead.

This "circular society" is more than just eco-friendly: It produces uniquely beneficial soaps rich in readily absorbed nutrients and skin-pampering oils that leave you looking - and feeling - as clean and fresh as the ingredients they contain.

Recipients of the 2025 Cool Japan Award, the Gato Woodworks collection comprises beautiful cups, bowls, and decor born from traditional processes hailing from the Yamanaka region of Japan, where lacquering has been practiced since the 16th century, requiring the highest level of skill.

Through meticulous cutting, carving, shaving, and lacquering, Gato’s artisans manage to mold wood into works of art that pay homage to their arboreal origins. Each lightweight piece showcases an exquisite wood grain unmarred by the production process and is as functional as it is beautiful.

Learn more about the Gato Woodworks collection HERE and in this video introduction.

*Please note: Due to the artisanal nature of Gato products, all styles are made to order. Please allow 8 to 16 weeks for delivery of out-of-stock products. Additional details regarding lead times will be provided upon placement of an order. Contact info@morihata.com with any questions.

From the birthplace of Japanese incense comes a new way to enjoy the transformative effects of fragrance. Made from Japanese washi paper, Kunjudo incense, the makers behind HA KO, &Incense, and the Washi Paper Strips Incense, will infuse any space with a feeling of tranquility.

Winner of the 2019 Good Design Award and Kunjudo's most popular line, HA KO Paper Incense, can be displayed as potpourri or left to quietly smolder. Place one on your desk, in your car, near your entryway, or anywhere a touch of fragrance is desired. 

For more on the HA KO line, click here or view our video introduction to the collection. You can also watch a time-lapse video of a HA KO leaf being burned here.

From Sakai City, the Town of Tenugui, comes Hirali, a new line of textiles created by the dyeing experts at Takeno Senko.

Inspired by age-old fashions, the unique double-sided designs on these towels, tenugui, and stoles are made possible by the company's proprietary printing techniques, which build on traditional dyeing methods to produce beautifully layered colors on quality cotton fabric.

Add these highly functional and visually striking pieces to your collection today, and visit the Morihata Directory to learn about the craft behind their creation.

Explore the Hirali Textiles collection in this introductory video.

The Kizara Project utilizes excess wood from sustainable, human-grown Japanese red pine to create their one-of-a-kind stationery. The group's eco-conscious process sources trees from local woodlands that are thinned as part of healthy forestry practices.

By creating a wood product from a constantly renewed resource, Kizara supports the growth of both a national industry and the trees on which that industry - and the world at large - depends, demonstrating how conscious design can have a positive impact on our environment.

Learn more about the Kizara collection in this video introduction.

Gentle on the skin and kind to the environment, Kontex towels are crafted in Imabari using centuries-old techniques, as they have been since the company’s founding in 1934.

Each towel is made from fine, garment-quality thread gently woven on traditional low-speed looms to achieve unparalleled softness, then washed in snowmelt from the slopes of Mt. Ishizuchi.

The end result is a towel that’s incredibly absorbent, surprisingly compact, and free from impurities - an ideal addition to any kitchen or bathroom.

Learn more about the Kontex collection in this video introduction.

Deep in the wooded hills of Kirishima, a region known for producing some of the world’s finest teas, stand lush fields tended by master growers for the last five generations.

These innovators in organic cultivation produce shining examples of some of Japan’s most sought-after tea varieties, each expertly picked, steamed, rolled, and dried to maximize flavor and preserve nutritional content.

The Morihata Organic Tea Collection is proud to bring these masters’ reverence for tradition and organic cultivars to the cups of discerning tea drinkers everywhere.

Learn more about the Morihata Tea collection HERE.

Hailing from the shores of Okinawa, the Ruhaku Beauty Collection offers skincare products based on fresh, organic ingredients.

The brand's popular Gettou line - named after the Japanese term for shell ginger, its key ingredient - is exceptionally rich in antioxidants that restore and protect the skin.

For generations, the women of Okinawa have used the same ingredients Ruhaku relies on to ward off signs of aging, making them natural choices for a beauty brand honoring the famous "island of longevity."

Get a closer look at the full line in our Ruhaku web magazine.

Sasawashi was founded as a reaction to the wastefulness and ephemeral lifespan of the textile industry.

Made from absorbent washi paper threads infused with antibacterial kumazasa plant fibers, this innovative fabric offers natural deodorizing properties that prevent mildew growth and fiber deterioration.

From Japanese-style room shoes to personal scrub towels, every piece in the Sasawashi collection stays true to the brand's fundamental values: comfort, longevity, and simplicity.

For more on the Sasawashi collection, click here or check out our brief video introduction.

Shinto Towel combines more than a century of knowledge and technical experience with an eye for innovation and creativity to create premium textiles that disrupt the status quo.

Their towels are set apart by their superior absorbency, luxurious softness, and a trademark texture achieved through atozarashi, a post-weave refining process that removes starch, oils, and impurities from the fibers to create an addictingly fluffy texture.

Learn more about the Shinto Towel collection in this video introduction.

Founded in 1963 in Kumamoto Prefecture, Yamachiku is known throughout Japan for their thoughtfully designed chopsticks.

At every stage of the production process - from forestry to packaging - Yamachiku relies on the expertise of skilled artisans who turn locally harvested Moso bamboo into colorful tableware.

In addition to its role as a traditional material for chopsticks, this bamboo is a sustainable and renewable resource, owing to its fast growth and abundance in the Kumamoto region.

For more on the Yamachiku Chopsticks collection, click here or watch a brief video introduction.

Yoshii towels are constructed in the traditionally slim and compact Japanese style and are known for their unrivaled softness and fresh stylings.

Each towel is woven in Imabari from ringspun Shankar 6 cotton threads, which are massaged down, puffed, and combed twice for ultimate softness.

Their bold designs and low-chemical processes make these lightweight towels visually striking, highly absorbent and fast-drying - in other words, perfect for daily use.

Learn more about the Yoshii collection in this video introduction.